Why a Website Needs an Online Calculator

Since the launch of our calculator builder, we have gained a lot of experience and knowledge that we would like to share with our users — so we decided to start a blog, where we will regularly inform you about current news and upcoming updates, share useful instructions and research, reveal the secrets that would be useful for you at all stages of creating an online calculator. I hope you will be excited to see how the product develops, receive useful tips from us and discuss them. In the first post, we decided to cover a very important thing that many business owners keep asking: why does a site need an online calculator? So, let’s get started.

Each website owner sooner or later faces a situation where sales have dropped and the revenue isn’t growing anymore. Everyone has to deal with collecting customer orders from their site and other sources. In addition to that, website visitors frequently request an estimate of how much goods or services are going to cost them. Surely you have already noticed that a lot of sites have online calculators for various purposes: construction, mortgage, loan, financial, mathematical, medical, cooking, automotive and many others. It's a time-proven practice in internet marketing to use online calculators on a site in order to simplify work with customers.

Advantages for Business

During our work on the product, we conducted a study and found that the number of queries for online calculators is constantly growing and the interest of thousands of business owners will persist for a long time.

However, it turned out that many people still use the extremely inconvenient and outdated method of pricing such as long price lists and spreadsheets. Try downloading a price list like that and you will see how tiresome this is — and understanding it seems even more challenging. We recommend that you drop using such pricing methods in favor of online calculators, which can become an integral part of any modern site. You can use online calculators on a wide variety of websites: repair works, loans and mortgages, construction services, marketing services, computer and phone repair, furniture manufacturing, sale of household appliances, installation of windows, organization of events, printing works, cargo carriage, taxi, delivery, etc.

Online calculators can be used to process orders and payments, simplify part of your sales work, and reduce the time you spend interacting with customers.

Receive Orders from Target Audience

Online calculators will significantly reduce the number of non-target queries and guarantee the number of orders from the site to go up. Visitors who are actually interested in buying your products or services will definitely use a calculator to get the total price. The best part is that both you and the customer don’t need to spend time on the phone speaking about the product and the final price. A beautiful online calculator on a site attracts customers’ attention, provides them with accurate and up-to-date information about prices, goods and services, delivery and transportation. All this allows visitors to make informed decisions and to make the entire sales process simpler.

Make Your Business Exclusive

Using an online calculator makes your products and services look exclusive in the eyes of target customers. After all, they are offered to choose the necessary services on their own and get a personal total estimate. A customer can play around with a calculator, compare products and choose the best option that that they know how much it will cost in their case.

Improve SEO and Boost Traffic

Did you know that online calculators improve SEO ranking and increase targeted traffic? When website visitors spend more time on the page that contains a calculator, the bounce rate drops and the site’s behavioral metrics improve significantly. You can attract more organic traffic by correctly selecting keywords for the website pages that have an online calculator.

Save Time by Making Your Pricing Transparent

An online calculator will help reduce the number of unnecessary questions about prices and save time for further work with the order. A customer can independently proceed to selecting goods they would like to purchase and get the total in a matter of minutes. This helps to stop using fixed offers while providing customers with a flexible calculation of the cost.

It is important to know that an online calculator shouldn’t be placed on a blank page because it’s supposed to work together with other motivating elements — for example, customer reviews and a description of your company benefits. Discounts and bonuses are a great way to keep attention of any (even skeptical) visitor and further encourage them to make purchase.

More Sources of Targeted Traffic

There are numerous ways to use an online calculator so you will definitely find the one which is most suitable for you:

• On a website or online store
• On-click in a popup window
• Direct link on social media: Facebook, Twitter, Linkedin
• Messengers such as Skype, Telegram, Facebook Messenger, WhatsApp
• In an email newsletter sent to the client base
• In Google Adwords or Facebook Ads campaigns

As you can see, you don’t necessarily need a website — you can receive customer orders from different sources and get more motivated traffic.

You can make up your own ways to use an online calculator. For example, place it in theme articles on your site and offer your visitors to make a calculation during or after reading the article.

In Conclusion

Online calculators play a great role in attracting target customers to a website and provide them with accurate information:

• about prices
• delivery and freight
• goods and services
• product quantity
• and much more

Online calculators bring tangible benefits to your business:

• can be used in any field
• attract target customers
• save time
• allow you to accept payments
• add exclusivity to your goods and services
• improve SEO and increase search engine traffic
• make your pricing transparent
• expand the range of sources for customer acquisition

If you haven’t used an online calculator yet, try to test on your website — after all, now it’s as easy as never before with the help of uCalc, a simple visual calculator builder. You can easily create a calculator in 10 minutes and add it to a site built on any CMS.

Let’s discuss in the comments below what results you have achieved using online calculators and what difficulties you encountered. Don’t forget to join us on Facebook so that you don’t miss our new posts.